Would your marketing team make blind decisions on branding, defining target market segments and formulating the market communications strategy without first undertaking comprehensive market research? Yet, many publicly-listed companies make decisions on how to approach investment market participants without obtaining a detailed analysis of what drives their stock value.

• How do you think your management is perceived by the market?
• Does the market see your company in the same way as you see it yourself?
• Do you truly understand your shareholders and their reasons for holding your stock?

An Invaluable Strategic Tool

Knowing who your shareholders are is only the beginning, but really understanding what they think about your company, the sector, management and strategies is a whole new ballgame.

Perception studies are an invaluable strategic planning tool. Just as your marketing team relies on market research to make strategic decisions, investor research provides you with an in-depth analysis of what drives value in your company's share price.

In today's competitive environment, it is critical to understand what it takes to retain diverse groups of shareholders and to determine what it will take to appeal to new investors. Carter Research Consulting (CRC) plays a vital role in helping management and the board gain critical insights into the thinking of key active equity investors.

Not all Investors are the Same

There are different types of investors with whom you need to communicate. You may have gained traction with some and not with others. You need this information to take control of your communications strategy.